INNOCEAN ACADEMY - SKECHERS
The INNOCEAN ACADEMY’s purpose is to educate employees on the digital landscape and how to think through practical experience while providing growth opportunities by identifying and nurturing talent. I worked with my WINNING team to generated a campaign uniting Skechers with the hashtag #MOMWIN to encourage mothers to celebrate their wins in motherhood rather than focusing on the negatives. Below are comps I generated to pitch our campaign - Please note these are not live posts and have only been designed for demonstration and concepting purposes.
Below is a wireframe I designed representing the hub/blog associated with our campaign and improving mommy mentality.