WE ALL SCREAM FOR ICE CREAM! Yep! That's right! Collaborating with OluKai lead to one delicious adventure. A month before National Ice Cream Day (July 17th), I designed and produced a shoot combining OluKai shoes and Ice Cream. On July 17th, when the posts went live, #NationalIceCreamDay was the number one trending hashtag on Instagram.
Hopped on a flight to Maui with OluKai in my bag. I styled, designed and shot an editorial capturing the Hawaiian vibe for OluKai's social media.